Photography & moving image across people, brands & culture

Advertising

Advertising and commercial photography for international and Romanian brands, including Coca-Cola, McDonald’s, BMW, Mastercard, Avon, Garnier, Schweppes, KFC, IKEA, and Raiffeisen Bank. Projects include collaborations with McCann, DDB, Leo Burnett, Publicis, Saga Film, Abis Studio, and Multi Media Est.

Smiley seated in a colorful retro car for a McDonald’s campaign, photographed by Alex Gâlmeanu.

McDonald’s campaign featuring Smiley — Abis Studio / DDB

Man seated in a stylized pink room surrounded by products for a Lidl campaign, photographed by Alex Gâlmeanu.

Lidl campaign — Multi Media Est

Young woman with green hair drinking Coca-Cola on a city street, photographed by Alex Gâlmeanu.

Coca-Cola campaign — McCann

Man behind a surreal table setting on a deep blue set for a glo campaign, photographed by Alex Gâlmeanu.

glo campaign — McCann

Older woman eating fried chicken at home for a KFC campaign, photographed by Alex Gâlmeanu.

KFC campaign — StudioSet / McCann

Man seen through layered reflections in an automotive portrait for Mopar, photographed by Alex Gâlmeanu.

Mopar campaign — Abis Studio

Irina Rimes in a beauty portrait with long glossy hair for Garnier, photographed by Alex Gâlmeanu.

Garnier campaign featuring Irina Rimes — Abis Studio / Publicis

Antonia moving through a bright interior in a flowing blue dress for Avon, photographed by Alex Gâlmeanu.

Avon campaign featuring Antonia

Woman standing on a stylized green-and-blue set for Salt Bank, photographed by Alex Gâlmeanu.

Salt Bank campaign — Saga Film / Leo Burnett

Elegant man and woman in a dramatic black-and-white interior for Schweppes, photographed by Alex Gâlmeanu.

Schweppes campaign — McCann

Girl carrying a boy on her shoulders against a blue set with cloud props for Carrefour, photographed by Alex Gâlmeanu.

Carrefour campaign — Saga Film

INNA and a male performer singing before a concert crowd for Coca-Cola, photographed by Alex Gâlmeanu.

Coca-Cola campaign featuring INNA — McCann

Woman and two children in a colorful paint-covered setting for Mastercard, photographed by Alex Gâlmeanu.

Mastercard campaign — McCann

Mother lifting her baby in a sunlit nursery for Lidl Lupilu, photographed by Alex Gâlmeanu.

Lidl Lupilu campaign — Multi Media Est

Young woman’s face framed by many reaching hands for the Child Helpline Association and Romanian Police, photographed by Alex Gâlmeanu.

Child Helpline Association and Romanian Police campaign — Mercury360

Man working in a warmly lit artist’s studio for a McDonald’s campaign, photographed by Alex Gâlmeanu.

McDonald’s campaign — Multi Media Est / DDB

Dancer suspended upside down in a graphic doorway for Fashion Days, photographed by Alex Gâlmeanu.

Fashion Days campaign

Woman reclining on a skateboard in a neon-lit parking garage for Alka, photographed by Alex Gâlmeanu.

Alka campaign

Band seated in a moody neon-lit interior for Beck’s, photographed by Alex Gâlmeanu.

Beck’s campaign — Multi Media Est

Man holding a Schweppes drink in a dramatic black-and-white interior, photographed by Alex Gâlmeanu.

Schweppes campaign — McCann

Man framed by a circular yellow light on a blue-and-green set for Salt Bank, photographed by Alex Gâlmeanu.

Salt Bank campaign — Saga Film / Leo Burnett

Simona Halep seated in a red outfit against a red background for Avon, photographed by Alex Gâlmeanu.

Avon campaign featuring Simona Halep

Ilie Năstase seated in a dark armchair for Teilor, photographed by Alex Gâlmeanu.

Teilor campaign featuring Ilie Năstase

Chef Richard presenting a plate of pasta against a blue background for Peroni, photographed by Alex Gâlmeanu.

Peroni campaign featuring chef Richard — StaySharp Film

BMW sedan at night in front of the Arch of Triumph in Bucharest, photographed by Alex Gâlmeanu.

BMW campaign

Man behind a tower of packaged foods in a pink set for Lidl, photographed by Alex Gâlmeanu.

Lidl campaign — Multi Media Est

Woman in a flowing white dress in a bright minimalist interior for Avon, photographed by Alex Gâlmeanu.

Avon campaign

Woman in graphic black-and-white styling and surroundings for Carrefour, photographed by Alex Gâlmeanu.

Carrefour campaign — Saga Film

Three young adults in colorful jackets against a blue sky for BCR, photographed by Alex Gâlmeanu.

BCR campaign — Multi Media Est

Person relaxing on a bench in a snowy mountain landscape for Raiffeisen Bank, photographed by Alex Gâlmeanu.

Raiffeisen Bank campaign

Theo Rose in a beauty portrait with long styled hair for Pantene, photographed by Alex Gâlmeanu.

Pantene campaign featuring Theo Rose — GFR+

Marcel Iureș in a dark cinematic portrait for NN, photographed by Alex Gâlmeanu.

NN campaign featuring Marcel Iureș — Multi Media Est

Woman in a flowing white dress dancing in a sunlit living room for Avon, photographed by Alex Gâlmeanu.

Avon campaign

Man posed with two red-suited characters in a humorous tableau for Gillette, photographed by Alex Gâlmeanu.

Gillette campaign — Multi Media Est

Three people emerging playfully from the sand on a beach for Golden Brau, photographed by Alex Gâlmeanu.

Golden Brau campaign — Multi Media Est

Two men in winter military uniforms standing in front of tanks for a BBC campaign, photographed by Alex Gâlmeanu.

BBC campaign

Group traveling in a train carriage with an oversized chicken mascot for Golden Brau, photographed by Alex Gâlmeanu.

Golden Brau campaign — Multi Media Est

Three friends socializing in an elegant black-and-white bar scene for Schweppes, photographed by Alex Gâlmeanu.

Schweppes campaign — McCann

McDonald’s employee preparing an order behind the counter, photographed by Alex Gâlmeanu.

McDonald’s campaign — StudioSet / DDB

Man jumping against a vivid yellow background for IKEA, photographed by Alex Gâlmeanu.

IKEA campaign

Silhouetted group beneath large illuminated Audi rings, photographed by Alex Gâlmeanu.

Audi campaign

Father and daughter sharing a meal at McDonald’s, photographed by Alex Gâlmeanu.

McDonald’s campaign — StudioSet / DDB

Škoda vehicle in a showroom surrounded by colorful luggage and props, photographed by Alex Gâlmeanu.

Škoda campaign — GMP

Woman eating fried chicken in a warmly lit restaurant for KFC, photographed by Alex Gâlmeanu.

KFC campaign — StudioSet / DDB

INNA and a male performer holding Coca-Cola bottles in a vintage interior, photographed by Alex Gâlmeanu.

Coca-Cola campaign featuring INNA — McCann

INNA and a male companion drinking Coca-Cola on public transport, photographed by Alex Gâlmeanu.

Coca-Cola campaign featuring INNA — McCann

Woman holding a Coca-Cola bottle in a gym setting, photographed by Alex Gâlmeanu.

Coca-Cola campaign — McCann

Elegant couple in a dark luxurious interior for Lenor, photographed by Alex Gâlmeanu.

Lenor campaign

Tattooed man drinking Coca-Cola against a brick wall, photographed by Alex Gâlmeanu.

Coca-Cola campaign — McCann

Friends playing in a haystack in a rural landscape for Golden Brau, photographed by Alex Gâlmeanu.

Golden Brau campaign — Multi Media Est

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